October is breast cancer month, as you may have noticed at this point from the vast proliferation of pink ribbons, pink shirts, pink bracelets, and pink everything appearing all across campus and across the internet. And along with this pinkness comes the extremely sexualized rhetoric around breast cancer, which is often an integral part of the aforementioned products. There are two overall problems with the general rhetoric around breast cancer that I wish to address: the first is the issue of the sexualization of this type of cancer, and the second is the corporatization of the same.
Empowering as these campaigns may be for some women, have we taken the focus off of the cancer itself? A physically fit, presumably young woman sits perched on the edge of a wooden chair, her back to us, naked save for a pair of black underwear. Her arms reach for the sky; strung between her hands is a sexy little black bra.
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It's not even October yet, and I'm already dreading the upcoming pink-washing assault. Everywhere you go, you'll see pink merchandise in your grocery stores, clothing stores, television and football games. It's everywhere.
Around this time of the year, the activism surrounding breast cancer spikes, and many campaigns receive a great deal of support. There is no doubt that trying to eradicate breast cancer is a worthy cause. But, are all of these campaigns deserving of our support, or are some of them harmful?
These personalized gifts, which help the fight against breast cancer, are great for charity events or Breast Cancer Awareness walks. The donations will go to the following organizations:. National Breast Cancer Foundation, Inc. Exclusive email offers and updates will be sent regularly to your email address.
I know, I know, you probably think this month is a good thing. A world without womenthough, is not such a terrible thought, which is why heart disease and lung cancer—the two leading killers of women in the United States—get so little attention. So what if a woman is 6.